Fashionable Hokkaido-based fishing brand South2 West8 recently collaborated on a Spring collection with über-streetwear label Supreme. Down at the other end of Japan, fashion is the last thing on the mind of Okinawa’s considerable fishing community. While you’ll struggle to see a branded fishing vest or wind breaker, it seems that along the shores and in the shallows everyone’s rocking a rod and reel. The appeal of fishing is global, and it’s so evidently popular here, embraced across genders and generations. It’s not a pursuit I ever got into but I can appreciate the appeal: the communion with nature, the meditative aspects of the activity or the chat and cameraderie — the National Health Service in Britain is prescribing it for patients with mental health issues. Then there’s the artistry: the crafting of flies and the deceptive simplicity of casting a rod that belies a long road to mastery.
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